Excel at Business with the Mind of a Winner

Olympic athletes and Premiership footballers are at the top of their field, showing pure dedication to their chosen sport and performing at levels that most people can only dream of. So what insights can be gleaned from these sporting heroes that can be applied in the business world?

That's what Jimmy Petruzzi, a world-renowned performance coach and NLP expert with more than 15 years experience, sets out to explain in his new book, Excel at Business: Essential NLP & Coaching Skills for Business Success. After years working with the very best athletes in a range of sports from athletics to rugby, Jimmy understands that with some simple and easy-to-follow techniques anyone can perform at the top of their game. It's all about the right mental attitude and self-belief.

"Sometimes the biggest problem is in your head. You've got to believe."

- Jack Nicklaus, 6 x Golf Masters Champion

Stress, anxiety, self-doubt, fear of the unknown and pressure from opposition are problems that face everyone from Andy Murray, OBE to Lord Sugar, they are as real in the boardroom as they are on the playing field. By using NLP (Neuro Linguistic Programming), a technique for clearing your mind, focussing solely on the job at hand, and creating models of excellence, anyone can achieve their potential, get that promotion or close that big deal. Excel at Business covers building rapport with users, clients and colleagues, goal setting to achieve the desired outcome, anchoring your emotions in a pressured situation, and knowing when to ask the perfect question at the perfect time.

Excel at Business follows on from Excel at Sports, Jimmy Petruzzi's first book in the Excel at NLP series. Both the author and the book have received great praise from key figures in both the sporting and business worlds.

"You will get a great deal out of Excel at Business, which is a powerful insight into applying NLP in business."
- Mick Farrell, Culture & Performance Consultant, Wigan Warriors RLFC

Excel at Business is published by DragonRising, the personal development specialists, and is released on Friday 7th February 2014. Available from all good bookshops, online and off, in both quality paperback and ebook formats.

"Jimmy is a dedicated professional who integrates NLP and psychological strategies with physical conditioning to excellent effect. Jimmy is extremely knowledgeable and a leader in his field."
- Tony Strudwick, Head of Fitness & Conditioning, Manchester United FC

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Jimmy Petruzzi is a highly experienced public speaker and is available for interviews and is happy to write guest articles.

Review copies of Excel at Business and Excel at Sports, publicity photos and cover images are available on request.

Contact DragonRising Publishing for media enquiries and more information